Russians are not ready to give up natural meat in favor of alternatives
Almost half of Russians said they were not ready to abandon natural meat and replace it with an alternative, the demand for which is growing in the EU and the United States. This is reported by RIA Novosti with reference to the results of a study conducted by the Level Kitchen nutrition service. The research was carried out by a questionnaire method on the company's website from 21 to 31 August. It was attended by 1880 people.
"According to the results of the survey, 46.7% of respondents are categorically not ready to add meat from vegetable protein to the menu," the study says. 37.2% of respondents agreed to diversify the menu with meat “for vegetarians”. At the same time, 16.1% of respondents found it difficult to answer. Experts attribute this to the fact that the topic of alternative meat is not as popular as it seems at first glance. They also noted that survey participants are adherents of proper nutrition with a strict calculation of calories and daily intake of proteins, fats, and carbohydrates.
Only 20.5% of respondents are ready to eliminate meat products from their daily diet. The majority, 62.6%, answered that they viewed meat substitution as an experiment in which they would like to participate to understand how often they are willing to eat an alternative substitute. Only 11.7% of respondents declared their readiness to consume meat daily based on vegetable protein while maintaining the price-quality ratio of food. Another 5.2% of survey participants answered that they prefer to do this in the rarest cases. According to experts, the study participants are ready to take such a step for the sake of diversity, but nothing more.