On April 28, the South Korean government began allowing food tasting events in department stores and large retail stores. Most retailers now allow tasting samples and USMEF-Korea immediately added sampling to American beef promotions at selected retail outlets.

American beef sampling promotions are funded by the Beef Checkoff Program, Nebraska Beef Council, Iowa Beef Industry Council and Texas Beef Council.

USMEF-Taiwan is also able to offer tasting samples at retail promotions. In Japan, the government has removed restrictions on providing product samples but retailers do not yet allow it.

Source: USMEF