The USMEF conducted the U.S. Beef in Ukrainian retail chain Silpo/Le Silpo starting from December 1 through December 31, 2020.

Silpo is a Ukrainian retail corporation that operates a chain of grocery stores. Headquartered in Kyiv, Ukraine, the company was founded by businessman Volodymyr Kostelman in 1998. Today it is a leading supermarket chain in a sales structure of Fozzy Group.  The chain has 241 self-service stores in 60 cities of Ukraine. The medium retail unit is about 1440 square meters. A typical Silpo store carries from 6000 to 12000 products. It imports over 8,000 products from 850 producers from over 60 countries (including the U.S. beef high quality and alternative cuts and muscles by air and by sea). Own trademarks of Fozzy Group presented in "Silpo" are Premiya, Premiya Рікі Тікі, Premiya Select, Povna Chasha, Zelena Kraina, Protex. 

The U.S. Beef promo was held in 13 outlets of the Silpo format in 6 regional and district centers and in 4 outlets of Le Silpo format (premium level of gastro stores) in four large Ukrainian cities (Kyiv, Kharkov, Dnepr, and Odessa).

Source: USMEF