American experts expect Brazil to become a good market for premium beef. Despite the COVID-19 crisis, the South American country increased its premium beef imports by 26.3% last year compared to 2019. This may come as a shock, since Brazil is the second largest producer of this type of meat in the world, but most of the production. exported to Asian markets.

The main exporters of this type of product to Brazil are Paraguay, Argentina, Uruguay, Australia and the USA. Brazilian ranchers are attentive to their national premium market and will inevitably participate and compete with these countries at some point. However, they still need to adapt local production to achieve the quality demanded in this demanding market.

The potential of the Brazilian beef market is currently being explored by European producers as well, as the EU increased its exports by 1.8% last year despite the economic downturn. Growth was particularly strong in high value-added markets. In line with the latest short-term forecast from the European Commission, overall export growth is expected to continue (+ 1%) in 2021, constrained by limited domestic availability and economic uncertainty.

Source: Meatinfo