USMEF Holds “Business Match” Networking Event for the Colombian Trade

USMEF recently held the third edition of “MEAT IN” CALI 2024, a networking event for importers and potential customers in Cali, a major city in southwest Colombia with about 2.3 million residents. Eleven importers participated with 33 potential customers from the hotel, restaurant and catering sector, all interested in the prospects of buying and selling U.S. beef and pork.

USMEF Holds “Business Match” Networking Event for the Colombian Trade

Pictured left: Each importer spoke about their company, product portfolio and delivery schedules. Right: USMEF Chef Nicolás Diáz provided U.S. beef cutting demonstrations on items that have profit potential for restaurants in Cali, Colombia.

Following USMEF presentations on U.S. production, grain-feeding and quality attributes of U.S. beef and pork, USMEF Chef Nicolás Diáz provided cutting demonstrations and discussed opportunities in Cali for specific beef and pork cuts.

Chef Diáz also designed a lunch menu that highlighted the quality attributes of menu items using those cuts.

Funding for the networking event was provided by the Beef Checkoff Program, the National Pork Board, the Soybean and Corn checkoff programs and USDA’s Market Access Program.

Source: USMEF