American Beef Weeks at Gastronome, Tbilisi
USMEF conducted Weeks of American beef in eight outlets of the Gastronome retail chain in Tbilisi and Tskhneti, Republic of Georgia on September 16 – 30.

Gastronome is a fast–growing chain of delicacy markets in Georgia, offering a wide range of imported food products from over the world, and the only retailer in Georgia that sells high-quality American beef and secondary cuts. The new gastronomic establishment in Tskhneti, an area of urban settlement for wealthy people and a favorite resort of Georgian citizens, is expected to appeal to locals and guests.
For the indoor promo, POS materials with the logos of the USMEF and the Texas Beef Council (TBC) were used, there were conducted American beef Beef tastings in eight outlets, press releases were published on popular websites and on the Gastronome pages on social networks FB and Instagram. For its part, Gastronome provided a 20% discount on American beef.
Source: USMEF