USMEF Caribbean Representative Elizabeth Wunderlich provided introductory sessions about American beef and pork for the team while USMEF Latin America Representative Homero Recio conducted cutting demonstrations on targeted beef and pork items. Following the seminars, trade team members met one-on-one with U.S. suppliers.

Following the first day of the show where the trade teams were introduced to U.S. red meat suppliers at their booths, USMEF brought the group to meetings at the offices of several individual suppliers where they also viewed product and toured facilities. USMEF also led the team on retail visits to demonstrate how U.S. red meat is merchandised and sold.

The 10-person team from Cuba had arrived early to participate in seminars by USMEF staff and a Cuba trade specialist. Paul Johnson, a consultant with more than 30 years of trading experience in Cuba, discussed the meat trade environment in Cuba with team members and U.S. exporters.

Presentation slides, which are incorporated into the video, can be viewed here. The U.S. is the largest supplier to the market in 2024, capturing 34% market share through July (the latest available data).