The American Meat Export Federation (USMEF) held a retail promotion for the sale of American Beef Steaks in Ukraine's largest retail chain Silpo. The campaign for the sale of American beef was held on September 9 to November 9.

Wobblers, LED screens and the Silpo mobile application were used during the promotional campaign.

Tastings of American beef were held in 13 stores of the Silpo chain for chefs, influencers, bloggers and end consumers. The organizers developed a navigation that helped customers choose a steak.